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Lego.com Overview
Lego.com is an official online store of LEGO, a popular brand of interlocking bricks used for building and constructing various designs. It is a popular website that attracts a significant number of users, with around 129551 unique visitors per day and 409507.56 pageviews. The website is hosted by Akamai International B.V hosting, and its top-level domain is .COM. It is developed on an SSL issued by DigiCert Inc, ensuring a secure browsing experience for users.
The website has a family-friendly theme and includes various games, videos, and other content suitable for children of different ages. Parents or guardians can help their kids explore the world of Lego through different products and popular brick sets.
The Lego.com homepage features a distinct and engaging design to spark interest in visitors. The main menu includes categories like “Shop,” “Themes,” “Games,” “Videos,” “For Kids,” “Build your own,” and “Gift Ideas.” The site enables customers to browse and buy various Lego sets, games, and other products with ease. Additionally, Lego.com offers visitors access to various resources such as user manuals, guides, and Lego community events.
Lego.com has a PageSpeed insights score of 47, which can be improved upon by implementing some best practices. Some of these best practices include optimizing images, caching, and minimizing code. Implementing such best practices can improve the site's user experience by speeding up page loading time.
Overall, Lego.com is a popular platform for those looking for a site that offers a fun and engaging experience, and also the opportunity to buy different sets of Lego bricks, toys, and games. The intuitive and easy-to-navigate site design, rich content offering, and secure browsing experience make it an ideal platform for Lego enthusiasts, as well as parents and guardians looking for a suitable site for their children to explore and have fun.
Lego.com Rank Summary
Audience Geography. Where are lego.com visitors located?
| Country | Visitors |
|---|---|
 United States US | 29.8% |
| China CN | 8.9% |
| United Kingdom GB | 7.9% |
| Germany DE | 6% |
| Italy IT | 4.7% |
| Australia AU | 3.9% |
| France FR | 3% |
| Canada CA | 2.9% |
| Poland PL | 2.7% |
| Other | 30.4% |
| Country | Pageviews |
|---|---|
| United States US | 32.4% |
| China CN | 11.9% |
| United Kingdom GB | 7.5% |
| Germany DE | 4.2% |
| Mexico MX | 4% |
| Australia AU | 3.5% |
| Canada CA | 3.3% |
| Italy IT | 2.4% |
| Korea KR | 2.3% |
| Other | 28.7% |
| Country | Rank |
|---|---|
| Slovenia SI | 163 |
| Denmark DK | 276 |
| New Zealand NZ | 470 |
| United Kingdom GB | 536 |
| Netherlands NL | 600 |
| Australia AU | 664 |
| Belgium BE | 735 |
| Italy IT | 809 |
| Poland PL | 815 |
| Switzerland CH | 864 |
| United States US | 903 |
| Germany DE | 943 |
Where do visitors go on lego.com?
| Subdomain | Pageviews |
|---|---|
| lego.com | 74.27% |
| ideas.lego.com | 7.12% |
| identity.lego.com | 4.48% |
| education.lego.com | 1% |
| jobsearch.lego.com | 0.71% |
| services.lego.com | 0.17% |
| catalogs.lego.com | 0.16% |
| ct-prod.lego.com | 0.13% |
| crm.lego.com | 0.12% |
| other | 11.86% |
| Subdomain | Pageviews per User |
|---|---|
| vpc.lego.com | 4 |
| ideas.lego.com | 3.4 |
| lego.com | 2.74 |
| education.lego.com | 2.2 |
| ct-prod.lego.com | 2 |
| jobsearch.lego.com | 2 |
| identity.lego.com | 1.9 |
| crm.lego.com | 1 |
| catalogs.lego.com | 1 |
| services.lego.com | 1 |
| other | 0 |
| Subdomain | Reach |
|---|---|
| lego.com | 87.23% |
| identity.lego.com | 7.69% |
| ideas.lego.com | 6.72% |
| education.lego.com | 1.47% |
| jobsearch.lego.com | 0.99% |
| services.lego.com | 0.53% |
| catalogs.lego.com | 0.5% |
| crm.lego.com | 0.32% |
| ct-prod.lego.com | 0.25% |
| vpc.lego.com | 0.07% |
How popular is lego.com?
| Period | Global Rank | Global Rank Delta |
|---|---|---|
| past 3 months | 1663 | -688 |
| past month | 1540 | -83 |
| past week | 1419 | -333 |
| yesterday | 1507 | 353 |
| Days | Pageviews Rank | Pageviews Rank Delta | Pageviews per Million | Pageviews per Million Delta | Pageviews per User | Pageviews per User Delta |
|---|---|---|---|---|---|---|
| 90 | 2119 | -943 | 269 | 7.2% | 3.16 | 0.3% |
| 30 | 1929 | -139 | 303 | 8.2% | 3.22 | 2% |
| 7 | 1834 | -643 | 323 | 32% | 3.2 | 10% |
| 1 | 1971 | 492 | 31 | -21.11% | 3.3 | -8.033% |
| Days | Reach Rank | Reach Rank Delta | Reach per Million | Reach per Million Delta |
|---|---|---|---|---|
| 90 | 1656 | -696 | 292 | 7% |
| 30 | 1539 | -99 | 304 | 6% |
| 7 | 1432 | -233 | 330 | 20% |
| 1 | 1554 | 352 | 320 | -14.11% |
Lego.com Website Safety
We gather website safety and reputation data and compare it with available third-party sources so we calculate own safety and trustworthiness rate based on information that we get.
Norton ConnectSafe evaluates lego.com for any unsafe and insecure content. The results are critical for families with young children.
SafeSearch is used as a parental control tool to filter out any inappropriate for your children search results on your devices: phones, tablets or personal computers.
Malware: not found.
Phishing: not detected.
Unwanted software: not found.
Harmfull applications: not found.
Google Safe Browsing notifies when websites are compromised by malicious actors. These protections work across Google products and provide a safer online experience.
McAfee assesses lego.com for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed. McAfee does not analyze lego.com for mature or inappropriate content, only security checks are evaluated.
The WOT calculates reputation of the lego.com. This reputation system receives ratings from users and information from third-party sources, assesses the lego.com for safety features and confirms, whether lego.com is suitable for children.
| Domain | lego.com |
| Issuer Organization | DigiCert Inc |
| Issuer | DigiCert TLS RSA SHA256 2020 CA1 |
| Algorithm | RSA-SHA256 |
| Valid form | 06/21/2024 |
| Expiration | 06/22/2025 |
| Signed | Certificate is not self signed |
| Additional Domains |
lego.com *.webqa.legohouse.com *.us.webqa.lego.com *.us.lego.com *.us.dev.corp.lego.com *.slingshot.webqa.lego.com *.slingshot.lego.com *.slingshot.dev.corp.lego.com *.services.webqa.lego.com *.services.lego.com *.services.dev.corp.lego.com *.legohouse.com *.legocdn.com *.lego.com *.eu.webqa.lego.com *.eu.lego.com *.eu.dev.corp.lego.com *.dev.corp.legohouse.com |
Lego.com Rank History
Alexa Rank shows how popular lego.com is in comparison with other sites. The most popular site has Alexa Rank equals 1. If lego.com has Alexa Rank equals 100,000, then it is in TOP 100,000 popular sites in the world. The rank is calculated using a combination of average daily visitors to lego.com and pageviews on lego.com over the past 3 months.
Lego.com Hosting Information
ASN ID: 16509
ASN Title: AMAZON-02 - Amazon.com, Inc., USLast Update: 04/04/2025
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
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# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
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ASNumber: 16509
ASName: AMAZON-02
ASHandle: AS16509
RegDate: 2000-05-03
Updated: 2012-03-02
Ref: https://rdap.arin.net/registry/autnum/16509
OrgName: Amazon.com, Inc.
OrgId: AMAZON-4
Address: 1918 8th Ave
City: SEATTLE
StateProv: WA
PostalCode: 98101-1244
Country: US
RegDate: 1995-01-23
Updated: 2017-01-28
Ref: https://rdap.arin.net/registry/entity/AMAZON-4
OrgAbuseHandle: AEA8-ARIN
OrgAbuseName: Amazon EC2 Abuse
OrgAbusePhone: +1-206-266-4064
OrgAbuseEmail: abuse@amazonaws.com
OrgAbuseRef: https://rdap.arin.net/registry/entity/AEA8-ARIN
OrgTechHandle: ANO24-ARIN
OrgTechName: Amazon EC2 Network Operations
OrgTechPhone: +1-206-266-4064
OrgTechEmail: amzn-noc-contact@amazon.com
OrgTechRef: https://rdap.arin.net/registry/entity/ANO24-ARIN
RTechHandle: AC6-ORG-ARIN
RTechName: Amazon-com Incorporated
RTechPhone: +1-206-266-2187
RTechEmail: ipmanagement@amazon.com
RTechRef: https://rdap.arin.net/registry/entity/AC6-ORG-ARIN
#
# ARIN WHOIS data and services are subject to the Terms of Use
# available at: https://www.arin.net/whois_tou.html
#
# If you see inaccuracies in the results, please report at
# https://www.arin.net/resources/whois_reporting/index.html
#
# Copyright 1997-2018, American Registry for Internet Numbers, Ltd.
#
Lego.com Domain Registration and Settings
Domain Name: LEGO.COM
Registry Domain ID: 2235706_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.corporatedomains.com
Registrar URL: http://cscdbs.com
Updated Date: 2024-08-17T05:16:34Z
Creation Date: 1995-08-22T04:00:00Z
Registry Expiry Date: 2025-08-21T04:00:00Z
Registrar: CSC Corporate Domains, Inc.
Registrar IANA ID: 299
Registrar Abuse Contact Email: domainabuse@cscglobal.com
Registrar Abuse Contact Phone: 8887802723
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Server: CORY.NS.CLOUDFLARE.COM
Name Server: SARA.NS.CLOUDFLARE.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2024-09-09T11:17:40Z
| Host | A Record | TTL |
|---|---|---|
| lego.com | 62.199.219.133 | 300 |
| Host | MX Record | Priority | TTL |
|---|---|---|---|
| lego.com | lego-com.mail.protection.outlook.com | 10 | 300 |
| Host | NS Record | TTL |
|---|---|---|
| lego.com | cory.ns.cloudflare.com | 86400 |
| lego.com | sara.ns.cloudflare.com | 86400 |
| Host | TXT Record | TTL |
|---|---|---|
| lego.com | v=spf1 include:spf.corp.lego.com include:spf.protection.outlook.com include:amazonses.com -all | 300 |
| lego.com | have-i-been-pwned-verification=b597ef6c271194927c41688631b1c936 | 300 |
| lego.com | atlassian-domain-verification=x1cdWTts6fgcRQ/ebjYNTpHU9aQXzpu6q1ZGOjuDvDXAz5JSFCb+UvXUGBwKB5Yj | 300 |
| lego.com | Hjt2ENlz9zcfcjkzUz9hyLZAkCyElnYrv03LtahRreXwloCQuYplOsLEcbqjC7+ovexgbeFKnQsYH7S/ID05XA== | 300 |
| lego.com | l8qgvnfp0t9totd0c69s4t988i | 300 |
| lego.com | nvm8VlwTrMzL0ptY-t4IjcMdbG_sUJUwo0tCYDCX25I | 300 |
| lego.com | facebook-domain-verification=1sm50hi3p5urfnslw4bvufp03nfibt to shop.lego.com IN TXT facebook-domain-verification=1sm50hi3p5urfnslw4bvufp03nfibt | 300 |
| lego.com | atlassian-domain-verification=1tGFv0hSK5obnWoRyJhBNLQQcylZIuh0Z5CXk3tT/ThBWA68tmy5UV3E/iwvC0CW | 300 |
| lego.com | yandex-verification: 48e231522d2c8f55 | 300 |
| lego.com | google-site-verification=aD14zrRRuyOKFE-pl4TCfc7KTOklMt1sHEDQKCUUt5U | 300 |
| lego.com | facebook-domain-verification=6qfx7dvsmw89lpdjrkw76vbk2nknqa | 300 |
| lego.com | facebook-domain-verification=1sm50hi3p5urfnslw4bvufp03nfibt | 300 |
| lego.com | google-site-verification=kdso2A2YVm41FliBOURjpHxjyi-qjUvRCXKOAMDfGEc | 300 |
| lego.com | google-site-verification=nvm8VlwTrMzL0ptY-t4IjcMdbG_sUJUwo0tCYDCX25I | 300 |
| lego.com | google-site-verification=263egS5AIM81Q73gkr9g3ZuOkSZBOxc8-3hge8yCS8k | 300 |
| lego.com | campaign.dev.lcorigins.lego.com=l8qgvnfp0t9totd0c69s4t988i | 300 |
| lego.com | adobe-idp-site-verification=1f23c604e92555d92573dbc85710bcd68998fa81adfd2c6ae914751d2fc9cdbb | 300 |
| lego.com | google-site-verification=sWdQCWZDTEA2mDtDGmd9PsWQzSkOXxe-j1Eg6HW7O3k | 300 |
| lego.com | Vks9OG1CBJRFl7FVeGfXSnfphLhEVhEZXNC0K9dzGGxwbaRBbDeaJ5S08gG1hay/1m7WlKotzWPqoYPvRhkJdA== | 300 |
| lego.com | MS=ms51197603 | 300 |
| lego.com | 7ba7577e3b0100e8 | 300 |
| lego.com | google-site-verification=BKvwwr_c_sL59b7QlRQHUCSGiDxdA1fNtq_y_V--u5c | 300 |
| lego.com | ca3-2fff0475502d4cdb8554ec917223c119 | 300 |
| lego.com | v=DMARC1; p=reject; fo=1; rua=mailto:dmarc_rua@emaildefense.proofpoint.com; ruf=mailto:dmarc_ruf@emaildefense.proofpoint.com | 300 |
| lego.com | google-site-verification=TDFZlTHsWjEL6HfVCjzlgnfKb_hOrePcu_nLpPa3pF8 | 300 |
cory.ns.cloudflare.com
TTL: 3600
Email address: domainadmin.lego.com
Serial: 2031606189
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum: 3600
Lego.com HTML Check
Lego.com Desktop Performance
Last tested: 12/15/2017
| Total Resources | 55 |
| Number of Hosts | 7 |
| Static Resources | 40 |
| JavaScript Resources | 18 |
| CSS Resources | 5 |
Lego.com Mobile Insights
Last tested: 12/02/2017
| Total Resources | 59 |
| Number of Hosts | 7 |
| Static Resources | 43 |
| JavaScript Resources | 18 |
| CSS Resources | 5 |
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